Capricorn Village Joint Venture is the developer of the Capricorn at Yanchep beachside community which will house 8,000 people in 3000 dwellings to be developed over 10-15 years.
Capricorn Village Joint Venture is a joint venture between Tokyu Corporation’s wholly-owned subsidiary Yanchep Sun City Pty Ltd and the Capricorn Investment Group Pty Ltd, owned by a branch of the Smorgon Family (Escor) and the Selpam Group from Melbourne.
The Tokyu Corporation’s Yanchep and Two Rocks landholding is over 5,500 hectares in area. It is the largest single parcel of urban land in metropolitan Australia.
Vivid Group were engaged to develop a Web presence that would not only reflect the land developments natural attractions such as its beaches, marina, gold course and beautiful surroundings – Vivid were also tasked with the ambition of developing a solution that would be transactional. One that would deliver real leads and act as a primary sales channel for the estate.
In order to mitigate the tyranny of distance to the estate, 40 minutes north of Perth, Vivid developed an interactive estate lot manager that enables consumers to browse the inventory that is available in real-time and reserve lots online. All in a very visual and engaging manner.
The results have been impressive with 40% of Capricorn’s sales being generated through online lot reservations and supported by comprehensive Search, Display and Mobile digital marketing initiatives all delivered in-house by Vivid Group.
http://www.capricornyanchep.com.au